The Ãœber Groomed Man

David Beckham for Emporio Armani

Women didn’t always feel the need to shave, wax, and laser hair removal away their underarm hair and, even though your grandmother probably never heard of such a thing, Brazilian waxes could be “the prevailing look for most women these days” according to a recent Allure blog post.  Men’s grooming is also going places that were probably unimaginable a mere decade or two ago, and men of all sorts are shaving, waxing, and plucking away.

Metrosexuals and übersexuals such as David Beckham (pictured above) have told men it’s okay to look pretty, and shows like Queer Eye for the Straight Guy have assured men that fortifying their hair with products will not strip them of their masculinity.

A new campaign from Gillette also aims to push the male grooming envelope with the catchphrase, “sweaters are meant to be worn, not grown.”  Take a look at the hilarious instructional video:

Here at Shizuka New York Day Spa we can attest that men are definitely becoming more image conscious and are partaking in men’s facials, manicures, and pedicures with increasing enthusiasm, in addition to the traditional chest and back waxes.

What do you think?  Is metrosexual grooming a huge advance for ‘mankind,’ or should we just let men be men?