Men Outpace Women As The Fastest Growing Skin Care Demographic Worldwide

HONG KONG/FRANCE, Paris—Men are now the fastest growing skin care demographic market worldwide according to data compiled by Euromonitor.

The growing male market, however, is highly localized to the Asia-Pacific region. This region accounted for US$2.1 billion last year. This is well over half of the $3.3 billion spent globally by men in 2013 with most of the growth coming from South Korea.

Of the worldwide total spent on skin care, US $110.3 billion, women still dominate in raw dollars spent, almost $107 billion. But this difference, $3.3 billion, is not small change to companies like Estee Lauder who are stepping up their development and marketing of male-targeted products.

Men: Fastest Growing Skin Care Demographic Worldwide

Scruffy Guys Need Quality Skin Care Treatment Too
Unspeaking by David Goehring, CC BY 2.0

Why a specialty men’s skin care product line? It isn’t that men don’t want to stand in a line at a frilly cosmetics department store decorated with fuchsia feather boas fans — they definitely don’t want to do that; it’s that a man’s skin care needs are different from a woman’s.

For one, men have firmer, 25% thicker, skin then women. This is due to having more naturally occurring collagen and elastin in their dermal layer. A man’s skin also ages differently than a woman’s: when a man starts to age, the first signs appear around the eyes with dark circles, bags and wrinkles. Finally men have larger pores and more oily skin than women due to high androgen hormone levels.

All these differences mandate a separate line of skin care products for men.

What Is The Best Skin Care Regime For Men?

  1. For cleaning, rubbing a bar of soap on one’s face, while easy and convenient, isn’t going to cut it. Because a man has larger pores and more oil, he needs something that will exfloliate, hydrate, and clean his larger pores. And most men will find it easier to shave because exfoliation helps reduce ingrown facial hairs.
  2. For moisturizing, pick an oil based moisturizer if you have dry skin or a water-based moisturizer if you have oily skin. Keeping skin hydrated is an important step toward keeping it healthy. Facial moisturizers can enhance the functioning of the stratum corneum, the uppermost layer of skin.
  3. To get rid of wrinkles, use a retinol cream, ideally one with a moisturizer.
  4. The sun is your enemy. To protect your skin, use a good sunscreen every day, year round. If you work inside, look for a sunscreen in the 15 – 30 SPF range that blocks both UVA and UVB rays; Go for a higher SPF if you work outdoors.
  5. Consider a regular regime of facials tailored for guys. If you have normal skin, consider one of these: the Classic Men’s Facial, Signature Micro Facial, or the Express Facial; if you have dry skin, try one of these: the Classic Men’s Facial + Collagen Mask or the Collagen Boost Facial; or if you have oily/combination skin, go for a Classic Men’s Facial or General Skin Care + Anti-Aging;  or you can fine tune your facial with our  men’s facial finder.
  6. If you want to step out from the pack and engage in some top notch care for your skin, do what the big boys do, like Tom Cruise, and try our renowned Geisha Facial.

Book an appointment ONLINE using our Secure Online Booking System


Related Posts:

Date Night Ideas: Night at the Spa

You don’t have to wait until Valentine’s Day to indulge in a relaxing couples massage or couples spa treatment. Instead, schedule your next date night at the spa. Bring your date to the spa for a fun and relaxing activity to enjoy before or after dinner!

Here are some date night ideas that are sure to be a delight for you and your sweetheart:

Popular Couples Spa Treatments include:

Couples Swedish Massage

Couples AromaScape Massage

Couples Shiatsu Massage

Spa Pedicure (Basic, Bamboo Scrub, Sakura)

Start your date night side by side with a relaxing couples massage in our serenely decorated treatment room. Whether it’s with the long flowing movements of the Swedish massage, soothing scents of the AromaScape massage, or the healing pressure of the Shiatsu massage, you’re both sure to relax and feel pampered together.


After your treatment, decompress in the Tranquility Lounge or head over to our NYC Nail Spa for a deluxe pedicure of your choosing. Sit side by side while sipping Japanese green tea or houjicha, and breathe easy knowing you’ve achieved date night glory!




What other tried and true date night activities have you discovered?







Related Posts:

NYC Men’s Spa at Shizuka New York

Our NYC Men’s Spa offers a variety of services specially catered to men’s skin care and spa needs.

Since 2005, we’ve been offering men’s services such as manicure and pedicure, massages, facials, eyelash perm, eyelash and eyebrow tinting, waxing, IPL hair removal, and more.

We are conveniently located in the heart of Midtown Manhattan across from Rockefeller Plaza, making it an ideal place for a lunchtime spa break or to wind down after work.

Our goal is to provide a memorably relaxing and rejuvenating experience for all.

Here’s an example of what to expect during a visit to Shizuka New York Day Spa:

Once stepping out of the elevator and into our tranquil “zen-like” spa setting, clients are immediately greeted by the sound of flowing water and the faint scent of jasmine, cucumber, and ylang ylang in the air.  After checking in with our friendly staff, clients are invited to change into a Japanese robe and slippers for facials and massages or are escorted into the nail spa or tranquility lounge to await treatments. Fresh flowers and traditional Japanese items enhance the spa’s neutral décor helping you feel relaxed and miles away from the bustling city streets below. After treatments, clients are served a special blend of Japanese tea and rice crackers to further relax and regroup before departing.

Here’s what a few of our clients are saying about our NYC Men’s Spa:

“I had severe neck pain for the past 3 weeks and she totally cured me [with a 50min. Deep Tissue Massage]! I’ll definitely be back!”

My facial was absolutely wonderful. It was relaxing and deeply cleansing. I left feeling completely relaxed and polished for a dinner that evening”.

“I come in for a men’s pedicure at least once a month. The staff is always so accommodating and the service is exceptional”.

“Best eyelash perm in the city”.

Are you a NYC Men’s Spa client? If so, how was your recent spa experience? We love hearing from you!






Related Posts:

Father-Daughter-Spa-Day with The Classic Men’s & Geisha Facial®

The Daily Cookie


A father and daughter team from The Daily Cookie visited our spa and received The Classic Men’s Facial & The Geisha Facial®.


Here’s what they said about The Geisha Facial®:


…The overall results I saw with the facial were due to the combination of products used and the care my skin received from Shizuka Bernstein.


Along with the nightingale droppings, Bernstein cleansed my skin with the Shizuka New York Foaming Cleanser and the Clay Cleanser… Additional products used were the Shizuka New York Skin Freshener, Moisturizer, and an amazing-smelling camellia oil. All the products, which are sold in the spa and online, are very gentle and designed to work with almost all skin types. They are formulated with Japanese extracts like pearl protein, green tea, and sake. Usually, my skin feels oily with too much product, but after the facial, I was pleased to find soft and clean skin


and the Classic Men’s Facial:


My dad…came along for the spa’s Men’s Facial. This was his first time trying a treatment like this… but he said that he felt very comfortable during the process. His aesthetician explained all the steps to him and made sure he was aware of what was going to happen. It was fun for me to see him marveling over his skin afterwards, which he said felt like an entirely new layer.






How do you spend quality time with your parents? 







Related Posts:

Reminder from Shizuka

Hello Clients,

I would like to remind you that our excellent massage therapist, Gary, is offering his time to SHIZUKA new york.

Experienced massage therapist Gary’s healing hands have been featured in Sports Illustrated for his work on US Open athletes. Gary offers the following specials:

Lunch Time Shiatsu Massage 

Mon – Thurs / 11am – 2pm (this service must be finished by 2pm)

25 Min – $50 (reg. $65)
35 Min – $60 (reg. $85)
50 Min – $80 (reg. $105)
TGIF Swedish Massage /3pm to 8pm on every Friday

25 Min – $50 (reg. $65)
50 Min – $80 (reg. $105)

Please take advantage of this promotion.  More information about our newest promotion, please find at Spa Deal.

From Shizuka


Related Posts:

Father’s Day Deals

Father’s Day is June 19, 2011.

Treat Dad to relaxation and rejuvenation with a soothing treatment from Shizuka New York Day Spa and take 15% off all men’s facials and massages June 13-26.

If you make an appointment for yourself with Dad, you can also enjoy 15% off any of our spa facials and massages.

Also, enjoy free shipping on all Shizuka New York Day Spa gift certificates when you order online.

Happy Father’s Day to all the dedicated dads out there!

Learn more and request an appointment >>

More spa deals like this one >>


Related Posts:

Bird Poop for Men’s Health

Even though we call them Geisha Facial®s, bird poop facials are not only for women. In fact, since we introduced the Geisha Facial® a few years back, we’ve seen more and more men showing interest in this wacky, yet effective skin care treatment. investigates the bird poop facial trend in a recent post:

Experts say it actually might work. “Bird droppings have uric acid and are nitrogen based, and if rubbed on the skin can exfoliate and could be beneficial, but only in a superficial manner,” says Hayes Gladstone, M.D., director of dermatologic surgery at Stanford University. More >>

From our experience, we can say that the results speak for themselves. Clients, male and female alike, love the smoother, brighter skin that comes with one of NYC’s most bizarre facial treatments!

Oh and, for the record, we are the NYC spa quoted in the article!

More spa treatments for men >>


p.s Don’t forget about our amazing half-off Geisha Facial® special!


Related Posts:

March Madness at Shizuka NY

March is hair removal month at Shizuka New York Day Spa. Save 15% when you treat more than one area with intense pulsed light hair removal for men and women during March.

The possible combos are endless, so take a big step toward a smoother you with this great special. When requesting an appointment online, please use the promo code “March Madness.”


Related Posts:

Nothing Says NYC Like Basketball and Bird Poop


Olympian, NBA All-Star, and New York Knicks center/forward Amar’e Stoudemire has no doubt been asked all kinds of questions in press conferences. However, his lightning-speed NBA reflexes probably didn’t see it coming when a Belgian reporter recently asked what he knew about another NYC phenom, the bird poop facial.

Did anyone see it? We want to know how he responded!



Related Posts:

11 Spa Deals for 2011

NYC Spa Deals

If you’re still recovering from the holiday season, take advantage of these awesome spa deals to ring in the new year. Shizuka New York Day Spa is offering 11 spa deals on our most popular facials, massage, body, eyelash and nail treatments through January 31, 2011.

Learn more about our 11 spa deals here >>


Related Posts:

Laser Hair Removal Deals Through March 31st

Okay, so we know it’s cold outside in NYC, and it’s hard to even imagine summer when it’s snowing, but now is actually the perfect time for Laser Hair Removal. Take 10% off all laser hair removal in our NYC spa through March 31st, 2010 when you mention this website.

Shizuka New York Day Spa uses intense pulsed light (IPL) to permanently reduce unwanted hair in as little as five minutes. Because IPL treatment can make the skin more sensitive to sunlight, it is best performed during the winter months when the sun is less strong and when we are less likely to be outdoors.

IPL laser hair removal is great for women who want to toss out their razors and achieve smooth and groomed underarms and bikini lines. It is also perfect for men who want to permanently remove excessive back hair, or who suffer from persistent ingrown hairs in the beard area.

Schedule an IPL laser hair removal appointment today by calling Shizuka New York Day Spa at 212.644.7400 or emailing [email protected]/development.


Related Posts:

Fox News Asks Shizuka about ‘Manscaping’

manscapingCelebrity facialist Shizuka Bernstein spoke with recently about ‘manscaping’ and current trends in male grooming. Over the past few years, her spa, Shizuka New York Day Spa, has seen a steady growth in the demand for men’s beauty treatments, including men’s facials, manicures & pedicures, and hair removal treatments including laser hair removal, electrolysis and waxing. The following is an excerpt. Read the full ‘manscaping’ article here.

‘Manscaping’ – 3 Ways to Get Rid of Unwanted Hair

There was a time, back in the 1970s, when a hairy chest and a few gold chains were all the rage in men’s fashion.

But the birth of “metrosexuality” over the past decade has men striving for a “smoother” look, paving the way for a movement called “manscaping.”

Men have been going for men’s facials, manicures and pedicures — grooming procedures once limited to women. And one of the more recent trends involves the removal of unwanted hair, mostly on the chest and back.

Some men try shaving the unwanted hair off, but quickly tire of the daily requirements of shaving and soon head to the salon to seek out alternatives.

“Men have been coming in for facials for a while, but I would say it’s really the last 10 years that men have been doing hair removal,” said Shizuka Bernstein, owner of Shizuka New York Day Spa in Manhattan.

Read more…


Related Posts:

His and Hers…Makeup??

Capture from the online video “How to Use Makeup for Men

Okay, so we’ve previously dished about the new 21st Century metrosexual man and are 100% behind great grooming and skin care for men, but finding this was still a bit of a shocker.  For the couple that shares everything, introducing his and hers…unisex makeup?

Holly Doss Cosmetics has a new line of unisex foundations, bronzers, and for the more adventurous, eyebrow mascaras, “lipstix,” eye shadow, and even blush for men (and women) who want to look their absolute best. With product names such as “BECKHAM” and “JETER” you kind of can’t go wrong. Does Derek Jeter wear foundation? We’re not sure, but apparently a portion of the proceeds of JETER under-eye concealer go to his “Turn 2″ Foundation.

What do you think…is this going to be the hot new registry item for 2010?


Related Posts:

The Ãœber Groomed Man

David Beckham for Emporio Armani

Women didn’t always feel the need to shave, wax, and laser hair removal away their underarm hair and, even though your grandmother probably never heard of such a thing, Brazilian waxes could be “the prevailing look for most women these days” according to a recent Allure blog post.  Men’s grooming is also going places that were probably unimaginable a mere decade or two ago, and men of all sorts are shaving, waxing, and plucking away.

Metrosexuals and übersexuals such as David Beckham (pictured above) have told men it’s okay to look pretty, and shows like Queer Eye for the Straight Guy have assured men that fortifying their hair with products will not strip them of their masculinity.

A new campaign from Gillette also aims to push the male grooming envelope with the catchphrase, “sweaters are meant to be worn, not grown.”  Take a look at the hilarious instructional video:

Here at Shizuka New York Day Spa we can attest that men are definitely becoming more image conscious and are partaking in men’s facials, manicures, and pedicures with increasing enthusiasm, in addition to the traditional chest and back waxes.

What do you think?  Is metrosexual grooming a huge advance for ‘mankind,’ or should we just let men be men?


Related Posts:

Brad Pitt’s Beauty Sleep


Apparently director Quentin Tarantino made a big exception to his rule of no actors sleeping on the set for Brad Pitt while they were filming Inglourious Basterds.  The notoriously unwielding Tarantino supposedly allowed Pitt his beauty sleep because “Brad has a big family [six children and partner Angelina Jolie] and sleeping at work is the only chance he gets.”  Brad’s cat naps raise the question: “Does beauty sleep really work?” because something is obviously working or the multiple “Sexiest Man Alive” awardee.

There are many claims out there that sleep increases cell turnover in the skin, repairs its barrier and even stimulates collagen formation.  Others contend that this process could be ongoing and not limited to deep sleep, and while there is some contention over whether or not sleep can truly stave off wrinkles, no one denies that sleep is vital to the health of the body.  Sleep is the body’s time to renew itself and rejuvenate.  Lack of sleep can lead to many problems in waking hours such as physical exhaustion, irritability, memory loss, and impairment of the immune system. From a cosmetic standpoint, we are all familiar with that puffy appearance, especially under the eyes, that can result from a late night out.

Perhaps “beauty sleep” is a slight misnomer. In addition to sleeping for our beauty, let’s all make sure to make time to sleep for our health and beauty!


Related Posts:

Copyright © 2014 Shizuka New York Day Spa, . All Rights Reserved. 7 W. 51st Street 6th Floor New York City, NY 10019 212.644.7400